1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website or use an app. They are widely used to make platforms work more efficiently, improve the user experience, and provide information to the platform owners.
Similar technologies we use include:
- Web Beacons: Tiny graphics that help us understand user behavior
- Pixels: Code that allows us to track conversions and optimize ads
- Local Storage: Technology that stores data in your browser
- Session Storage: Temporary storage for your browsing session
2. Why We Use Cookies
We use cookies for several essential reasons to enhance your experience on our Platform:
| Purpose | Description | Examples |
|---|---|---|
| Essential | Required for basic platform functionality | User login, session management, security |
| Preferences | Remember your settings and choices | Language, recently viewed properties, search filters |
| Analytics | Help us understand how users interact with our Platform | Page views, user journeys, feature usage |
| Marketing | Show you relevant property ads and measure campaign success | Retargeting, ad performance, conversion tracking |
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the Platform to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Targeting and Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
First-Party vs Third-Party Cookies
First-Party Cookies: Set by Iad Properties directly - used for platform functionality and user experience.
Third-Party Cookies: Set by our trusted partners - used for analytics, advertising, and social media integration.
4. Specific Cookies We Use
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| session_id | Essential | Maintains your login session | Session |
| user_preferences | Preferences | Stores your language and display settings | 1 Year |
| recent_properties | Preferences | Remembers properties you've viewed | 30 Days |
| _ga | Analytics | Google Analytics - distinguishes users | 2 Years |
| _gid | Analytics | Google Analytics - distinguishes users | 24 Hours |
| _fbp | Marketing | Facebook Pixel - ad delivery and measurement | 3 Months |
5. How You Can Control Cookies
Cookie Consent Management
When you first visit our Platform, you will see a cookie consent banner where you can choose which types of cookies you accept. You can change your preferences at any time by:
- Clicking on the "Cookie Settings" link in our website footer
- Using the privacy settings in our mobile app
- Contacting our support team to reset your preferences
Browser Controls
Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may affect your ability to use certain features of our Platform.
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Microsoft Edge: Settings → Privacy, search, and services → Cookies
Mobile Device Controls
On your mobile device, you can adjust your privacy and advertising settings to control whether you receive tailored in-app ads:
- iOS: Settings → Privacy → Apple Advertising → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Third-Party Opt-Outs
You can opt out of interest-based advertising from many major third-party providers by visiting:
6. Data Retention
Cookies have different lifespans:
- Session Cookies: Expire when you close your browser
- Persistent Cookies: Remain until they expire or you delete them
- First-Party Cookies: Typically retained for shorter periods
- Third-Party Cookies: May have longer retention as per provider policies
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business operations. We will notify you of any material changes by:
- Posting the new policy on this page
- Updating the "Last Updated" date
- Showing a prominent notice on our Platform for significant changes
We encourage you to review this policy periodically to stay informed about our use of cookies.
Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Iad PropertiesEmail: privacy@iadproperties.co.zw Website: www.iadproperties.co.zw
We typically respond to privacy-related inquiries within 2-3 business days.
© 2023 Iad Properties. All rights reserved.
Zimbabwe's Premier Property Marketplace